With the rapid development of technology, consumers have access to an overwhelming amount of information and innumerable choices. The quick market changes made continuous sales enablement programs imperative. The fact that sales enablement adoption increased by over 343% in the last 5 years alone is a testament to the significance of sales enablement video training. This blog sheds light on why sales enablement video training should be the top priority for heavily sales-dependent organizations and guides you with video creation to equip your sales teams with updated techniques to capture the market.
Importance of Sales Enablement Training
Sales enablement program is defined as a series of learning activities that improves your sales talents’ performance to enable them to sell more and make less mistakes. Sales enablement training programs are designed to help salespeople at all levels of experience who want to improve their skills in selling or just learn how to become better at their job. This can include anyone from entry-level salespeople looking for an easy way to grow their business, to senior executives who want to take their sales teams up another level.
Given the volatile nature of the market, it is crucial for organizations to empower their sales people to tackle the challenges with confidence. And sales enablement training programs are a perfect way to do that.
Improved business
Sales enablement training programs teach employees how to use technology effectively so that they can provide customers with better customer service and more effective leads. The most successful companies often have well-trained sales employees who know how to use technology correctly, which means that they can increase their sales and profits by using these tools properly.
Enhance performance
It helps them perform better in their current role and prepare for future roles within the company. Sales enablement training programs are designed to help sales people succeed, so they can reach their goals and be more successful. The training helps them understand what is required of them to reach their goals, as well as helping them develop skills that will make them better at their job. The training also helps them learn how to deal with stressful situations and how to handle difficult clients better.
Significance of video training
Sales enablement training programs for salespeople can be a challenge to create, especially with the high-pressure environments and need for salespeople to be able to perform at their best.
To make sure your sales people stay focused and motivated, it is important that you provide them with the tools they need to succeed. Video training is a great way to do this because it allows you to streamline your learning process and ensure that your employees are getting the most out of their time spent on the job.
While some companies may have found success with written materials, video training has proven time and time again to be more effective for many different types of learners, including those who are visual learners or have attention deficits. Video training also provides more opportunities for interactive learning as opposed to reading text or listening to a lecture.
One of the biggest benefits of using video over other types of training content is that it allows you to scale up your training program quickly and easily while keeping costs low since it doesn't require any additional resources outside of what is already in place at your company."
Characteristics of Effective Video Training Modules
Keep it succinct and relevant
The key to making the most of your video training modules is to make sure they are concise and relevant. Keep your modules short and sweet. If your modules are long, people will lose interest in them. Also, make sure that the content within your modules is relevant to your sales enablement program. If it is not, then it is probably not going to be effective.
Collect feedback and improve
Your sales enablement training program is the most important thing you can do to improve your company's performance. It is not just a product or a service, it is an investment in your team and their future, as well as the future of your organization.
But you want to make sure that when you invest in these training programs, they are actually worth it. And one way to do that is by collecting feedback from those who receive them. What does your audience need? How can you improve the experience for them?
By gathering data from your audience, you can use that information to create better educational video content for your sales enablement training programs so that they are more effective and more engaging for people who are taking them.
Create professional quality videos
A professional video is exactly what it sounds like: a video with high-quality content, clear audio, and easy-to-follow visual cues. Professional videos are great for your sales enablement training programs because they help your sales people easily understand the content.
Comprehensive
The days of memorizing and regurgitating information are gone. You have to have a deeper understanding of the subject matter in order to be able to sell it effectively. Always keep your video training modules for sales enablement comprehensive to avoid missing out on important points. If you don't know exactly what information needs updating, then it is too late—you have already missed a critical point that could have saved your client money down the road, or maybe even lost them altogether!
If this sounds like something you want to avoid happening at all costs, then create a checklist of everything that goes into creating an effective training module and then follow it every step of the way! That way, if anything does change between now and when it is published, then there won't be any surprises later on down the road.
Engaging and attractive
It is easy to get caught up in the technical details of how your product works, or how your company launched, but don't forget the people who are actually going to use it. That means that your training modules need to be engaging and attractive—but not too distracting or complicated.
Encourage employees to use video communication
By providing interactive video training modules that encourage your sales people to use video communication to make sure your training modules are interactive and engaging, you will improve their grasping for longer retention. Do you want to get your salespeople to listen up?
If so, then you have to make sure that they are able to retain the information they are learning. In your video training modules for sales enablement, encourage your salespeople to use video communication as a way of making sure that their training modules are interactive—because human beings are visual learners (and we know that).
Elements to consider for Video Training Content
Animated Videos or Person-Based Content
You can use an animated version of your video training module for sales enablement. It is great for when you are going to present at a conference because it will catch people's attention and make them want to learn more. However, if you want to use this as a training tool for your employees and use it as an educational tool in the workplace, then there are limitations. If you are looking for a more interactive experience, then using a virtual assistant is probably the right choice for you.
In House or Production houses
Whether you are a small business or a large corporation, you need to decide what kind of video training modules you want to offer. With in-house video production for your sales enablement training modules, you will be able to create content that is specific to your needs and the needs of your customers. This can help with retention, as well as revenue.
It is also important to note that in-house video production can take time and money—which is why you may opt to hire experts instead. Video experts can help with the creation process and make sure that everything looks good.
Video Asset Management
Video training modules are becoming more and more popular, but there is one thing that can trip up even the most experienced instructors: video asset management. If you are creating video training modules for your organization, it is important to know how to manage them so they will be easy to keep track of and find quickly when needed. And this is where video asset management comes in. If you are not already managing your video assets, then this isn't something that should be taken lightly or left until the last minute. The sooner you start developing strategies for managing your videos, the better!
Gamification of Scores/ Leader Board
Video tutorials are great, but they can be a little dry. If you are looking to encourage your viewers to participate in the learning process, try incorporating tests and leaderboards or gamification of score boards to encourage participation. This creates a sense of competition, encourages people to participate and improves retention rates, which helps you improve your sales talents’ performance.
Templates for better repeatability
When you are working on a video training module, you can use a single template to finish your production. Standard templates are designed to be used across different types of videos, so they are easy to adapt for new projects. Creating standard templates for your video production is a great way to finish up projects quickly and get them out the door.
Training Course Creation Guide
If you are planning on creating video training modules, make sure you create a course creation guide. This will allow you to save time and ensure that all of your content is ready for upload when the time comes. It will also help you avoid having to redo any work if something changes in the future.
Training Sales Reps During Onboarding
On-boarding training is like a crash course in everything a new sales rep needs to know about their job and how it fits into your company's overall goals. The significance of training your sales reps during on-boarding is that it helps you build trust with them and set them up for success.
When you train your sales reps during on-boarding, you can help them understand the goals of your company, and make sure they know how to achieve those goals. You can also make sure that they know how to measure their performance, so that you can make adjustments as necessary.
In addition, training during on-boarding will help set the stage for future success by making sure that each employee knows what is expected of them and where they fit into the larger organization. Despite the fact that your onboarding process includes training and education, you should be providing continuous learning to your sales people.
Why? Because it is all about improving your business!
Not only will providing continuous learning help you maintain an engaged sales force, but it will also enable your salespeople to create and implement marketing strategies, thereby enhancing their talent and increasing the value of the business they're representing.
Tools for video content creation
- Biteable: With intuitive video creation tools like, you can create videos on the fly for internal communication with studio quality.
- Loom: Looking for tools to create animated and explainer videos for sales enablement training? Look no further with Loom at your assistance, you can record high-quality videos to create outstanding presentations.
- Vidyard: Vidyard is a perfect video creation tool to create delightful video experiences. You can record and edit videos the way you look with no professional help.
- OBS Studio: OBS Studio is probably one solution for all your video creation problems. The open-source software allows you to record videos and even live stream.
- Veed.io: To create professional videos on a click with no expert assistance, Veed.io is the way forward. You can add or remove elements with a single click and produce videos within no time.
For Animations:
- PowToon: PowToon allows you to create attention-grabbing and jaw-dropping animated videos with no designing knowledge.
- Animaker: With Animaker’s DIY animated video creation platform, video creation is more fun than ever before.
- Adobe After Effects: Looking to create studio-quality videos? Adobe is the industry’s first choice for high-quality video making.
Post-production tips
Title/ Description:
The secret to a successful video training module is to use short and catchy phrases in the titles and descriptions to let people know what they are getting into.
Tags:
Tags small bits of metadata that are attached to your videos and allow users to filter your content by topic or keyword. They make it easier for viewers to find the content they want—and easier for you, the creator, to keep track of which content works well and which doesn't.
Thumbnail
A good thumbnail should be clear and concise, with a simple visual that tells viewers what they are in for. It should be exciting and capture the essence of your training module—and it should look professional!
Information Tags (if uploading on youtube)
It is crucial to use information tags, in case you are intending to upload the modules on YouTube to rank better and for ease-of-access.
Creating a Playlist
Creating a video playlist for your training modules is a great way to make sure that your training material is accessible later. Create playlists for each topic, date, and level of your video training modules or other criteria that suit your needs. This will ensure that you have one place where people can go when they want to see all of the different types of content and topics covered in your videos.
Music
If you have ever been to a video training module, you know it is an immersive experience. You are not just watching a video—you are learning on-the-go, and the music is part of that. Using good music in your modules can make all the difference, especially when it comes to keeping people engaged and feeling like they are actually learning something. However, it is optional.
Types of video training content
As 60% of employees reveal their bias towards video training, over 98% of organizations saw a steady growth in their companies’ revenue with video training. The statistics bear testimony to the efficiency of video training for enterprises. Besides the learner’s preferences, the comfort of creating various types of video content with ease is another reason why organizations are pivoting towards video creation.
Live videos
Live video training is a growing trend in sales enablement, and it is becoming more popular with each passing year. The appeal of live video training is that it allows learners to experience the course virtually, in real-time. This means that you can use live video training for sales enablement programs on topics like sales strategy or product management, where the learner has a lot of experience but also needs a refresher on the material.
The most obvious benefit of live video training is that you can bring people into your organization who may not otherwise be able to attend an in-person conference or workshop. Another major benefit of live video training is that it allows you to deliver quality content at scale—and by scale, I mean thousands of people at once. But live video training is expensive and complex to align with the learner's schedule, which means that it is not always feasible for everyone.
Recorded videos
If you are already using recorded videos for your sales enablement program, you have probably noticed that they are the most effective way to upskill your sales talent. That is because they allow you to train your team on exactly what they need to know at any given time—and it doesn't cost anything!
When you use videos, you can teach the same content across multiple platforms and devices, so that no matter where someone is in their career, they can get the information they need right away. You don't have to worry about getting them all set up for success—you just need an internet connection and a few minutes of their time.
Decreased Training Costs
The recorded modules allow you to skip over some of the more tedious parts of training, which means that you can spend less time on them overall. But what does this mean for your organization? It means that you can reduce the cost of training your employees and still reap the benefits of a more knowledgeable and confident workforce.
Easier Sales Rep Training
Training your sales reps is not an easy task. You need to keep them up to date and ensure that they are learning the most relevant information. Recorded video modules for sales enablement programs is one of the easiest solutions to train your sales reps.
The main reason is efficiency. You can record multiple modules at once and re-use them whenever needed. You can also use the same recording material to train your new hires, which saves time and money.
Recorded video modules are cost-effective if you want to scale up your learning program. They are affordable, so they can be used by different people across different departments in your company.
24/7 Access To Training Material
With 24/7 access to the learning material, it won't matter if your learners are at work or on vacation—you will always have an option for them to catch up on their knowledge without having to wait until they get home!
Easier Content Control
When you are creating a sales enablement program, it is important to keep in mind that there are two main ways of distributing content: video and text. Video is typically more expensive than text, but it is also more effective as a way of communicating with your audience. That is why many sales organizations use both types of media in their programs—and even create hybrid programs where some content is text and some is video.
However, sometimes it is difficult to get the content from the vendor that you need on time or in the format that works best for your organization. When this happens, you may want to consider recording your own videos from within your existing software. You will save money on production costs, as well as on licensing fees for the software itself!
In addition to saving money, this gives you more control over how your materials are created—which means less likelihood of them being rejected by management later down the line!
Recorded modules are a great way to create content that's both engaging and high-quality, without having to spend hours of your time doing research on what will work best for your audience.
This is especially useful when you have limited resources like time or money—you can record yourself speaking about the topic and then edit the audio later on your own time, which means less time spent editing and more time spent actually creating content!
Provides Engagement Tracking Options
Recorded video modules provide engagement tracking options, which helps in tracking engagement analytics that can be used to improvise the upcoming programs. When you use recorded video modules, your business will get a chance to see exactly how many people have watched your videos and what they think of them. This is important because it enables you to make changes based on feedback from your customers.
You might not realize it, but every time someone watches one of your videos or opens an email from you, they are providing valuable insights into what motivates them and how they could be better served by your products or services. By using recorded video modules for sales enablement programs, you will be able to track all this data so that you can improve your strategies over time!
Conclusion
When it comes to the success of any video training module, whether it is a sales enablement or any other kind of training project, one of the most important things is how relevant and relatable the content is. If you are looking for a way to create a sales enablement video training module that works for your company, you need to make sure that what you are saying is something your audience will understand.
A lot of people think that music, video technicalities, colors and all those other things are what make an effective video training module, which is completely wrong. What really makes an effective video training module is good content.